The MLO Flywheel helps you become the go-to lender for more buyers and more top-producing realtors.
Powered by Leads Launcher and Create By Influence, the MLO Flywheel combines buyer-facing paid ads with realtor partner outreach so high-performing branch managers and loan officers can build a compounding growth system instead of relying on one shaky source of pipeline.
See how the MLO Flywheel fits your market, loan products, and growth goals. Plans start at $2,497/mo with ad spend from $500/mo.
Teams we’ve worked with
Why this works better than a single-channel growth play.
Most lenders either chase direct buyers or chase referral partners. This package gives you both, so each deal source strengthens the other instead of leaving your pipeline exposed.
Most lenders are too dependent on one channel.
If referrals slow down, they feel it immediately. If paid traffic weakens, they have nothing behind it. This system is built to reduce that fragility.
Buyer leads create leverage with realtors.
When you can help realtors access real buyer demand, your conversations stop sounding like a pitch and start sounding like a partnership.
Realtor relationships compound every closed deal.
Every successful buyer interaction can strengthen a referral relationship, and every new referral partner can keep feeding future deals into the system.
How the MLO Flywheel compounds deal flow.
Create By Influence drives buyer demand on the front end while Leads Launcher helps you build the realtor relationships that turn deal flow into something more durable, scalable, and valuable over time.
Buyer Ads
Meta and funnel-driven demand
Closed Deals
More buyer wins and more proof
Realtor Outreach
Partner bench growth on autopilot
Realtor Leverage
More value for high-producing agents
Buyer ads generate qualified demand.
CBI runs the ad channel, funnel strategy, and optimization so you can attract purchase-minded leads through the right platform for the loan product.
Realtor outreach builds your partner bench.
Leads Launcher runs personalized outreach to producing agents on your behalf so you can meet realtors already open to working with a lender like you.
Buyer demand strengthens realtor conversations.
Instead of just asking for business, you show up with real value and more ways to help agents win with their own clients.
The system compounds over time.
More direct buyers create stronger realtor relationships. Stronger realtor relationships create more referral volume. Each channel reinforces the other.
What you get inside the MLO Flywheel.
A premium co-managed system built by Hassan Ahmed and Nick Lalwani for lenders who want a serious growth engine, not scattered marketing tactics.
Buyer Lead Engine
- Managed buyer-facing ad channels (Meta or Google)
- Done-for-you funnel and landing page for lead capture
- Ad creative, copy, and ongoing campaign optimization
- Guaranteed qualified buyer opportunities every month
Realtor Partner Engine
- Done-for-you realtor outreach on your behalf
- List building on your criteria: production, market, units
- AI-personalized outreach and reply handling in your voice
- 15–20 interested realtors guaranteed in the first 30 days
Strategic Support
- Dedicated CRM subaccount with both engines’ leads in one place
- Dedicated consultant support and regular strategy calls
- Weekly reporting across both channels
- Market exclusivity — one lender per market
Proof from both engines.
The MLO Flywheel pairs direct-response ad infrastructure with mortgage-specific realtor outreach, so both sides of the system bring real evidence to the table.
Both engines running for one branch: Jon Stoneburner, MortgageRight.
Jon is running the full MLO Flywheel in Knoxville — Meta buyer ads on the front end and realtor partner outreach behind it. Here is what that actually looks like, in his numbers and his own words.
Jon Stoneburner
Branch Manager, MortgageRight
Three weeks into the Meta campaign, Jon has a steady flow of buyer leads coming in every single day. Two applications are already completed and submitted, six more engaged buyers are moving through pre-approval toward their applications, and another 89 opportunities are sitting in the pipeline behind them — all on about $676 of ad spend with a 3.8% click-through rate.
Jon on how the buyer lead results have been so far.
The realtor campaign has generated 109 interested realtor opportunities so far. Jon has met with around 80 of them over calls, Zoom, and in-person sit-downs — and out of those conversations he has added roughly 20 realtor partners to his referral bench.
Actual campaign dashboard: 109 realtor opportunities.
Jon on the realtor partner engine and how it compares to what he ran before.
The old service broke trust.
Before Leads Launcher, Jon was paying $2,500 a month to a realtor outreach service that cold called agents on his behalf. Most of the realtors they booked never showed up — and when they did, Jon was flying blind. Nobody shared what was actually said, so he’d hop on calls with realtors who had no idea why they were there.
Full context, real intent.
Every realtor who books through Jon’s campaigns opted into the conversation themselves, drawn in by a value proposition that reads like a partnership, not a pitch. Each one routes to him instantly with the full email thread included, so he walks into every meeting already knowing what the realtor said and what they’re looking for. Show rates run 80%+, and misses get rescheduled automatically.
“I can compare apples to apples between my old service and Leads Launcher. I definitely see better traction with this. It’s a no-brainer.”
— Jon Stoneburner, Branch Manager, MortgageRight
Realtor outreach case studies and testimonials.
This is the relationship-growth side of the MLO Flywheel: warm conversations, new referral partners, and lenders getting in front of agents already open to working together.
For Joseph McBreen’s CrossCountry branch, JM Lending, we generated 62 highly interested realtor opportunities for Illinois and another 25 for a second branch in about two-ish months, while maintaining roughly 5.6% to 6% average reply rates and producing booked meetings from the campaign.
Kindred Mortgage Group rapidly expanded its referral network and created $340K in potential annual revenue through targeted outreach.
We deployed the Partner Pipeline Protocol. Instead of the traditional “begging for coffee” approach, we installed a “Value-First” infrastructure targeting only agents doing $5-10M+ in volume. By offering leverage upfront, we shifted the dynamic—making agents compete for his time. The Result: The system generated 18 qualified agent meetings and 1 Live Deal hand-off in the very first week of the campaign.
“This program has been a game-changer for my business. If you want real access to motivated Realtors, this is the system to try.”
Terica Kindred
Owner, Kindred Mortgage Group
“They introduced me to 26 real estate agents who were actively interested in partnering with us. The outreach system brought in warm conversations, not just cold leads.”
Loretta Cetkovic
Senior Loan Officer, Team Mortgage Company
Buyer ad-side proof and reviews.
Create By Influence brings the front-end buyer demand engine, consultant support, and performance infrastructure that turns ad spend into qualified opportunities.
CBI positions itself around a complete marketing ecosystem with paid advertising, CRM and automation, websites, and consultant-led execution.
Their buyer-facing side gives the MLO Flywheel the direct-response engine needed to create leverage with agents and produce more buyer opportunities.
Every lender gets a more guided system with consultant support, biweekly calls, and strategic account management instead of unmanaged ad spend.
“CBI has excelled beyond our expectations. Service and reliability are two of their greatest strengths, and we’ve seen our efficiency improve as we continue to work with Nick and his crew.”
Appraisallinks Roy
Greatest Strengths
“Working with Nick and the CBI crew was and is a game changer for my business. Their system has helped turn chaos into a manageable system that has helped my business grow and saves me time.”
Matthew Krause
Chaos into a manageable system
Real realtor replies.
These are the kinds of real responses the outreach side is designed to create when the value proposition lands with the right agent.
Guarantees and performance expectations.
The MLO Flywheel is designed to be concrete and measurable, not vague. These are the benchmarks built into the offer on both sides.
Buyer Ads Guarantee
Flywheel Core comes with a guarantee of 10 qualified buyer opportunities per month on a $500/mo minimum ad spend.
Flywheel Pro comes with a guarantee of 20 qualified buyer opportunities per month on a $1,000/mo minimum ad spend.
Realtor Outreach Guarantee
Both plans are backed by a guarantee of 15 to 20 interested realtors in the first 30 days of campaign launch — and we work free until the guarantee is hit.
At a conservative 1 closed loan every other month and $4K to $7K per funded deal, that level of partner growth can turn into meaningful annual referral revenue if even a portion of those relationships become active producers.
Pick your Flywheel.
Two plans, both engines. Every plan includes the buyer lead engine, the realtor partner engine, a dedicated CRM, guarantees on both sides, and market exclusivity — one lender per market.
+ $500/mo minimum ad spend, paid directly to the ad platform
- 1 managed ad channel — Google or Meta
- Done-for-you funnel + landing page
- Ad creative, copy, and ongoing optimization
- 10 qualified buyer opportunities/mo guaranteed
- 1 realtor outreach campaign (1 market)
- Realtor list building + AI personalization
- Reply handling in your voice — you take the conversation from there
- 15–20 interested realtors guaranteed in the first 30 days
- Dedicated CRM subaccount, weekly reporting, consultant calls
- Market exclusivity
Retention realtor newsletter available as a $199/mo add-on.
+ $1,000/mo minimum ad spend, paid directly to the ad platform
- 2 managed ad channels — Meta + Google, matched to your loan product
- Done-for-you funnel + landing page
- Priority creative refresh — new creative tests monthly
- 20 qualified buyer opportunities/mo guaranteed
- 2 realtor outreach campaigns — 2 markets, 2 LOs, or cold + reactivation
- Realtor list building + AI personalization
- AI reply agent + calendar booking — meetings land on your calendar with the full thread forwarded
- 15–20 interested realtors guaranteed in the first 30 days
- Retention realtor newsletter included
- One unified weekly report + quarterly joint strategy session with Hassan + Nick
- Market exclusivity
Founding rate: first 3 clients get Pro at $2,497/mo (filmed case study required).
| What’s included | Flywheel Core $2,497/mo |
Flywheel Pro $2,997/mo |
|---|---|---|
| Buyer Lead Engine — Create By Influence | ||
| Ad spend (paid directly to the ad platform) | $500/mo minimum | $1,000/mo minimum |
| Managed ad channels | 1 channel (Google or Meta) | 2 channels (Meta + Google), strategy matched to your loan product |
| Done-for-you funnel + landing page | ✓ | ✓ |
| Ad creative + copy | Standard package | Priority refresh cadence — new creative tests monthly |
| Campaign optimization | Ongoing | Ongoing |
| Buyer lead guarantee | 10 qualified buyer opportunities/mo | 20 qualified buyer opportunities/mo |
| Realtor Partner Engine — Leads Launcher | ||
| Cold outreach campaigns | 1 campaign (1 market) | 2 campaigns — 2 markets, 2 LOs, or cold + reactivation |
| Dedicated domains, warmed inboxes, full DNS setup + deliverability monitoring | ✓ | ✓ |
| Realtor list building on your criteria — production, market, units | ✓ | ✓ |
| AI-personalized outreach — listings, closings, awards, community | ✓ | ✓ |
| Reply handling in your voice | Standard — replies handled, you take the conversation from there | AI reply agent + calendar booking — meetings land on your calendar, full thread forwarded |
| Realtor guarantee | 15–20 interested realtors in first 30 days | 15–20 interested realtors in first 30 days |
| Retention newsletter — weekly realtor digest + SMS | Add-on ($199/mo) | Included |
| Shared System | ||
| Dedicated CRM subaccount — both engines’ leads in one place | ✓ | ✓ |
| Buyer-demand leverage in realtor copy — “I have buyer flow in your market” | ✓ | ✓ |
| Reporting | Weekly realtor report + biweekly ads report | One unified weekly report across both channels |
| Consultant calls | Biweekly consultant calls | Biweekly + quarterly joint strategy session with Hassan + Nick |
| Market exclusivity — one lender per market | ✓ | ✓ |
| Terms | ||
| Contract | 3 months | 3 months |
| Guarantee backstop | We work free until the realtor guarantee is hit | We work free until the realtor guarantee is hit |
| Founding rate — first 3 clients, filmed case study required | — | $2,497/mo |
Why this partnership exists.
Hassan Ahmed
Founder, Leads Launcher
Built the realtor partner outreach system and mortgage-specific positioning that helps lenders create stronger referral relationships without doing the prospecting themselves.
Nick Lalwani
Visionary / CEO, Create By Influence
Leads the paid advertising, funnel strategy, consultant network, and growth systems side that helps businesses turn traffic into qualified opportunities.
Leads Launcher already helps mortgage teams build producing realtor partnerships through cold email outreach. Create By Influence already helps businesses grow through paid advertising, consultants, funnel strategy, and systems. This joint offer brings both strengths together into one package built specifically for lenders who want to scale aggressively.
Designed by Hassan Ahmed and Nick Lalwani to give lenders a more durable, compounding growth engine instead of relying on one source of business.
Common questions.
Why not just run ads?
Ads can produce buyer demand, but they do not automatically build the referral relationships that sustain long-term growth. This package helps you do both.
Why not just do realtor outreach?
Realtor outreach helps you build partnerships, but adding buyer-facing demand gives you more value to bring into those relationships and more leverage as you grow.
What’s the difference between Core and Pro?
Core runs one ad channel and one realtor campaign with standard reply handling. Pro runs two channels and two campaigns, adds the AI reply agent with calendar booking, includes the retention newsletter, and comes with a quarterly joint strategy session with Hassan and Nick.
Who is this best for?
High-performing branch managers and ambitious loan officers who want a more aggressive, all-in-one deal generation system with both direct and referral-side growth.
What happens on the strategy call?
We look at your current loan products, growth goals, market, and current sources of deal flow, then map out whether this dual-channel system is the right fit.
Is my market really exclusive?
Yes. Once you claim your market, we run the MLO Flywheel for one lender per market — your competitors can’t buy their way into the same system while you hold it.
Build the MLO Flywheel in your market.
If you want more direct buyer flow, stronger realtor relationships, and a more durable pipeline than one-off tactics can give you, book a strategy call and let’s map how the MLO Flywheel should look for your team.
Book a Strategy Call